nof course of my brief visit in Tuscany, during meetings with the owners of wineries and wine shops to wander around, I produced a high thought. Today
What Taurasi?
First I noticed that all the insiders know him, "is a great wine," you say when they talk. Then ask him, "she tried labels / sell?", You say 'I do not remember / no you do not sell. "
Then I reflected on the price positioning: The Brunello costs between € 25 and N, does not move from there, Montecucco is located about 15 euro, does not move from there, Morellino about 10 € and from there moves. Taurasi 6,8,10,12,14,16,18,20,25,30,40,50,60 now costs € depending on the region, the winery, the distributor. My list says 20, but you can also sell to 6 (not my case, but it is a case).
The question is: Taurasi is a Brunello or Morellino?
if it is a Brunello, a great wine that should be promoted and sold as a great wine for all, if it is a Morellino okay, just sell it after a year of harvest and there are no problems. Where I want to parry
:
1. The territory of Taurasi and agencies to its preservation and dissemination do little more than zero to say the wine outside the borders of Campania (the somewhat higher due to the annual preview, as you know that each year was made possible thanks to the will of a few and many prayers).
2. companies should learn to make synergy and consistent trade policies, each going their own account, happy if you sell a carton of wine produces results close to zero
I'm going back in Irpinia with images of rolling Tuscan hills and in the words of a Montalcino producer of "eh is the Aglianico and Taurasi are two major varieties ... sic ... but thanks for trying to encourage.
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