yesterday, meeting in the Chamber of Commerce in Avellino Irpinia with companies that participated in the last Vinitaly.
Subject: participation in the Vinitaly 2010
The position of the Chamber of Commerce is as follows:
we do not like how the Campania region manages the fair, we do not like how it spends money (too much), we do not like companies that Irpinia (representing 60% in the region) is given little visibility.
The solution:
the region offers the space and institutional marketing, the Chambers of Commerce equip individuals and promote local spaces before, during and after the event's image and companies in their province.
In case of rejection, the Chamber of Commerce are ready to do un passo indietro e non partecipare alla organizzazione della fiera (anche economicamente).
Il problema:
pare sia stata nominata una cabina di regia dalla Regione che, senza guardare in faccia a nessuno e senza coordinarsi con le province, sta già organizzando tutto. A governare tale cabina i "soliti noti", che "già hanno affossato il consorzio di tutela", e che, aggiungiamo noi, sono poco simpatici alla Camera di Commercio di Avellino, pur provenendo, in parte, da questa provincia.
La nostra posizione:
andiamo ribadendo da sempre che manca coordinamento territoriale e marketing promozionale del territorio, dunque ben venga una prova di forza della CCIAA, se a questa seguono iniziative di promozione del territorio (There was talk of Bordeaux), isolationism is not much use otherwise. We need the Irpinia, its companies, its wines have a clear market positioning and their immediate recognition (for example, a trademark style Gallo Nero for all products - in order to distinguish, for example, from the Aglianico Irpinia that of other provinces).
But we must reiterate that the results are merged, separated only confusion. This is true at the regional level and, above all, local. As long as companies do not have joint strategies for the results will always be little.
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