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A little 'crisis, some' some wine tasting, a little 'the Davos du Vin in Cernobbio. Time budgets, so to make the point. Especially in view a radical change of view on arrival and you'll soon notice.
The South, I would say the South Centre with the exception of parts of Tuscany, is still absolutely out of the common perception and specialized as a production area for wine making. Even Sicily, the much talked about in the 90s, has not adapted to represent Superstar in an immediate, frank, direct. We should not go around the world to understand, just ask the great restaurants in the Sorrento Peninsula and the Versilia on what they sell and what the thirty euro above 500 euro a bottle. The only new Italian
of this decade, however, contested by Austria, is the Pinot Grigio which is literally driven crazy UK market for those needs brought about by the publicity that we could not bear to do without the 'hula hoop
Indeed, in recent decades, some areas such as Chile, Argentina, Austria, New Zealand, Oregon and South-Africa they put the arrow, and surpassed our South.
This does not mean you have not made significant progress, but only that the speed and depth of communication were not adequate to change the wine world price crisis that began in 2002. Just think, by way of example, that until 1998 the Campania had its pavilion at Vinitaly, Puglia, Basilicata in 2003 while still investing in the Fiera del Levante recommended course who sells stoves and refrigerators to Eskimos in the desert.
The result is that the vines of the South are still completely unknown outside the South to the great mass of consumers and that only a restricted circle of critics as well as wine store owners and restaurateurs know nebula has cognizance
In particular, we can say with certainty that quality wine production is now southern and acquired a characteristic common in all of its corporate event, from the historical realities to those born with the last harvest.
The point is that the same improvement has been a bit 'everywhere, thanks to the dissemination of agricultural knowledge and in the cellar that allow you to plant vines in position suboptimal (Montalcino docet). This qualitative leap forward concerns the whole world of wine, that until a generation ago even Bordeaux, apart from the 15/20 chateau that are most important legend, had problems with qualitative statement.
Over the past 20 years has been productive, however, that some areas have gained, or rather, regained their local market. This has occurred primarily in Abruzzo, Umbria, Campania, Sicily, then in second place in Basilicata, Puglia and Calabria in part, by now the only Italian region where they are not always wine list of area companies such as was in the early 90's (1990 not 1890) throughout the South
In this movement on the local market, the Campania had an extra push, actually totally unaware that all efforts were concentrated on media and wine red with three white (Fiano, Falanghina and Greek) that have cross the easing of the kitchen and the traditional cuisine of Costa. This feature has allowed the Bell companies to occupy other markets more open because no background production of charm as Rome (the first importer of wines from Campania), Emilia Romagna and partly Milan.
The future (desirable but at the time alleged) Campania (and Basilicata) in the world market of the star system can not Aglianico be because the characteristics of this variety do not put in a position to be competitive with major international and blends with the same nebbiolo. The strength of Aglianico is therefore to be a great wine to drink with the territory of traditional or well-structured, a bit 'like Lambrusco in Emilia Romagna, Trentino Teroldego, Sangiovese in Tuscany, Montepulciano Abruzzo Sagrantino Umbria, Gaglioppo in Calabria, Negroamaro and Primitivo Puglia. Its great advantage is, however, to be an expression of a distribution area with more than six million residents, the most populous after Lombardia, close to the Roman market and sympathizers around the world by migration that has affected the South
more likely, 2004 will be the first year that will change from prehistory to the history of this grape variety. The alternative supplies and water down with merlot, cabernet, primitive, but in this case will only be a good wine and will never be remotely like the true stories of other traditional territories. Diversity, rather than on the approval, will play its cards on exports.
Same goes for other southern varieties, with the only exception, in my opinion, the blend Etna able to achieve that subtlety of expression needed to be included in any place without betraying its own characteristics. But even in this case it was not until the creation of history, in the hope that Etna nerodavolizzato not end with the introduction of the back and the barrels galore.
addition, the weakness of the South, as well as the mismanagement of the landscape and environmental quality of the territory by the myopic political class that is an expression of the community that elected him, is the absolute inability to promote themselves outside the South because most of the companies I would say almost all, a very confused idea of \u200b\u200bwhat are the market and modern cuisine.
Inoltre un altro punto debole, culturale, è che la maggior parte dei produttori preferisce keep the point rather than looking to the convenience. In short, it seems incredible, yet we are often faced with problems of territorial claim, what I did and what you did. If there is that I do not come. And, once the pearl, I'll just Fiano in Fiano, I. Scientists grapple with the problem of the missing could start from here to solve the riddle of the banana is just my
:-) As you said Angelo Gaja in his speech in Cernobbio, Fiano and Greek, but I think also Falanghina, may be the real wine for the region as oil rose for the Puglia and Calabria cirotana. As long as you do not produce bottles as if they were to buatte pummarole to prepare in August and sell in December. The characteristics of these types require professionalism, specialization, and the birth of cru vintages of reserve. Apart
fact that the tomato is now imposes a speech retraining production, the point is that you can never create charm to bottles of wine treated as the bottles of mineral water.
healthy agriculture must therefore start to figure out what you put in the bottle and the commercial maturity that makes a large area in a global market is now very small and where supply exceeds demand steadily. Just as the mass of information exceeds the ability to listen.
Time will drink.
COMMENT OF LANDS COLT
share of 99% (for me aglianico can not compete with the Nebbiolo and sangivesi - if he does not blame is the failure to promote). Unfortunately, these words follow
made fools.
Chambers of Commerce argue that with the region.
region that increasingly relies on the usual policy of development, favoring only the development of the usual.
Prices of wines with no logic (Taurasi sold at € 6.50, the same way as the greek and fiano Tavernello - sooner or later someone will have to account for production techniques).
development policies ....... no policy of land development
NO (unless you want us to believe that talking to three years of regional wine cellar is a development policy).
And finally, no synergy, co-marketing (sorry), common action among small producers.
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