La crisi? Non è più l’ora di piangere, come vogliono i produttori che l’hanno provocata e che pagano i giornalisti perché spargano lamentele, creando il terreno propizio perché si diffonda in Occidente una mentalità favorevole non ai produttori e managers incapaci, come spesso sono, ma ai "poveri produttori colpiti dalla crisi", e dunque a nuovi sussidi di Stato. Quello che loro vogliono è la continuazione di un’economia parastatale e parassitaria, proprio quella che ha condotto alla crisi, non un’economia libera. La crisi, nonostante i licenziamenti e i titoli sui giornali, alla fine sarà benefica per il cittadino. Perché sconvolge gli scandalosi equilibri economici, finanziari, politici, pubblicitari e consumistici che si erano creati contro le regole della concorrenza, del mercato libero, del merito, delle stesse libertà.
La crisi globale non può che portare pulizia e consapevolezza maggiori, e alla fine molta più libertà economica per il largo pubblico, cioè per i cittadini consumatori. Quindi, a lungo termine, paradossalmente, perfino una maggiore ricchezza. Why could afford the most deserving, so far excluded from the Mafia game of power, to take the place of the more clever but less capable.
But to be truly effective, this crisis must first do its full course, ie it must adequately punish the producers and their employees unable or cheating that caused it kills.
forecast of economists have ceased to mark "bad weather stable" even as it begins to rain, and that is when the effects of global crisis harder and get really dramatic. Right now the citizens of consumers around the world are feeling on your skin as it burns the information gap, legal protection and economic power that in a "free market" in words but in deeds, and contrasts between them to producers on the one hand, and the State, always a friend of the largest producers and consumers on the other.
Because this crisis was not caused by "free market", the "economic liberalism", but rather its lack.
Like any freedom, even as economic and market, in fact, be based on rights, duties and precise and strict rules, without which it would be "freedom of the very few", that is the privilege, arrogance and violence of pre- Liberals.
The commingling between economics, finance and government, exceptions, favoritism granted to financial companies, soprattutto i mancati controlli delle autorità garanti delle regole del mercato, hanno permesso a pochissimi imprenditori di raccogliere sottoscrizioni nelle banche e in Borsa dando informazioni reticenti o sbagliate, e di trasformarsi così in veri e propri criminali economici, in truffatori. Senza contare i casi dei "banditi solitari". Come quelli del finanziere Allen Stanford, truffatore da sette miliardi di dollari, e di Bernard Madoff, condannato a 150 anni di prigione per truffe stimate tra i 60 e i 150 miliardi di dollari.
Ma anche nel "mercato legale", apparentemente regolare, siamo alla finzione, alla pantomima, alla patologia, insomma al Far West dell’arricchirsi a tutti i costi alle spalle di sottoscrittori, clienti, consumatori di beni e servizi. Con una divisione di ruoli e competenze ormai consolidata:
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I DUE PARADOSSI DEL FINTO MERCATO LIBERO
1. Chi produce sa, e può tutto. Il produttore o venditore ha un'arma in più, sa bene che cosa vende e quali difetti ha il bene che vende. E ricorre a tutti i trucchi, primo tra tutti il silenzio o la disinformazione, per ingannare il consumatore. E questo lo chiama "pubblicità.
2. Chi acquista non sa, e non può nulla. L'acquirente-consumatore, invece, è sempre in posizione di svantaggio, perché è vessato o tratto in inganno da pubblicità, condizioni o etichette ambigue, twisted or untrue, and therefore not known what exactly is a signatory, booked or purchased.
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A minimal example out of millions: bought a laptop today. Well, the producer knows this very well, but consumers do not know exactly what it contains. On very few sheets attached (much worse than "Bugiardini" drug) is forced to read the summary functions, magnified by acronyms and mysterious sounding names , bragging without proof of individual components, in short, again - even after the sale! - advertising, smoking, mystification. But utility, zero, accurate technical information: zero. Not only that, but the producers contrive tricks and obstacles of every kind to prevent the user to understand, modify, replace the operating system, in short, to exercise his freedom , its rights. In practice for an average user can not switch from Vista to XP, unless you have specialized knowledge.
himself for a financial fund, a detergent or a creamy chocolate spread. In comparison the leaflets attached drugs are an example of transparency, even excessive, manic.
This disparity, in fact, contradicts the equality and balance perfect, which should be typical of the free market, between producer and consumer . The great economist Luigi Einaudi, a scholar and theorist of the free market, he stressed several times the requirement of knowledge as essential to citizens in general (" know to act") and the consumer in particular.
The market, in fact, is based on both poles, not only on the production-sales, but also and mainly on off-consumption.
Enough with the economy that takes into account only the offer. For there to be market there must be not only a variety of producers, but also equal the meeting between producer and consumer, that is, between supply and demand . Without the approval of the application, the product offered is not sold, it is as if he had not even been produced. Not if the producers say among themselves or with their employees: "We try to place this product on the" market "," "We hope that the" market "pull". For them, the market is us, the citizens, the application.
While we citizens ignorant of economics and plagiarized from the exploitation of the producers, the "market" would they, the producers. A big mistake of psychological perspective that explains everything.
So us citizens to do the "market", ie the good and the bad weather in the economy. The real price, the final one does the buyer, not the manufacturer or vendor. "Their" price, even if printed on the packaging or displayed in the tag, is legally and economically only a "suggestion" of contract . But then for the contract of sale, the price must be accepted by the buyer. And if he refuses to buy, that product is not sold, and if many do like him, the product's price will fall in a few minutes, hours or days.
Consumers are, therefore, should indeed be the real "domains" of the economy liberal and democratic . And this power is the theoretical foundation of the relationship between citizens and the liberal state.
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BUYERS OR VOTERS
The parallels between economics and politics is impressive. The citizen (demand), in fact stands in relation to producers (supply) in the same dialectic that takes place to the State. Even the state, which the city is linked by an ancient social contract, providing goods and services to citizens, from the operation of democracy itself to the protection of public order, to social assistance.
On the one hand, the citizen-consumer result makes possible the functioning of liberal-democratic state, of which he is both part and counter-part to the State. Second, the citizen-consumer private allows the free market system which is both part and counterpart to the producers. So, to paraphrase Schumpeter, enter into the voting booth to "buy" the goods Party, after analyzing the label (the program), as well as the supermarket "vote" the product Nutella, Coca Cola or Nestle, after studying the program (label ).
But that happens in practice? That neither in the voting booth or in front of the supermarket a national voter-consumer is able to examine nothing. Why not have the cognitive resources, expert or not is not smart or interested enough. And because political propaganda, just like commercial advertising, has diverted.
In his famous and topical essay of 1942, Capitalism, Socialism and Democracy, the Austrian Joseph A. Schumpeter's theory comes to the pessimistic and realistic that the people are passive, a mere instrument of political elites opposed. The real actors in the process are not citizens-people, but the restricted members of two elites: the producers and politicians. The people, consumers in both cases, we can only pretend to choose from. Democracy, therefore, as a farce. And in Italy the lack of preferences elections is a further confirmation of law.
result is not by accident by a socialist-liberal-democratic or socialist, an original interpretation of "merchant" of modern democracy. A market of the votes in the literal sense. So, using unscrupulous advertising, the manufacturer provides the consumer goods in exchange for money. The same democracy. In the electoral market, using unscrupulous propaganda, the politician has promised, in exchange for votes. It's funny the hypocrite criminal charge of "exchange vote" democracy is always degenerated current exchange rate in any country in the world.
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How to react? If the policy you purchase and the goods they vote, well, Let us draw the consequences. But using only the force of relentless non-violent but method pure liberal, or even "liberal", as they say in Italy only. claiming all the weight of demand. How to strengthen the citizen-consumer that maturity, or culture, or critical, which could balance the very strong power supply (political and economic)? It would take several generations, a school and intelligent criticism, a truly independent press and high-level professionals, as well as the selfless work of the political elites of all Western countries, provided equipped with a high sense of civic duty and idealism. Today, unfortunately, is just utopia. But in the meantime a small
maturation in the sense that like to Einaudi or the School of Economic Vienna, you can get to increase the power of economic demand and bring it closer to the power supply in this economy "icosalogo", ie the double of a Decalogue, because it is 20 points:
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DECALOGUE TWICE THE NATIONAL CONSUMER
1. Consumer groups. must be representative (must enroll in mass), and therefore powerful, structured as a political party. Or conversely, parties arising solely dedicated to consumer-producer relationship.
2. Action selective buying, informed, motivated, even I do not buy (strike expenditure).
3. No, logo, or the use of unbranded note. It is not clear why the " generic " go well and other products, much less critical and dangerous, no. Among other things, it was shown that even today, if wants to buy no-name discount stores, the product-No logo should be similar to or higher quality product logo. This is shown il caso del panettone: quello sconosciuto, presentato avvolto in cellophan e venduto a 1,99 euro, merceologicamente è superiore al marchi noti costosi e ben confezionati, ma che non hanno il titolo in percentuale di burro e uvetta, due ingredienti costosi.
4. Far pagare una tassa per la pubblicità esposta sul prodotto , se supera una data area in millimetri quadrati in rapporto con il lato più lungo del prodotto. Se la vostra automobile è dietro un camioncino giapponese (Toyota, Suzuki ecc) vedete che la scritta pubblicitaria prende quasi tutta la fiancata posteriore. E' una smaccata pubblicità gratuita, che agisce a livello subliminare sulla mente del pubblico per anni.
5. Boycott of products advertised . Newspapers and TV can be a good guide in the negative. In fact, both are high costs of advertising then you need to assume that producers are tempted to refer both unjustifiably higher prices, and with the low quality of the goods, trusting in the reputation of the brand. Tricks of low quality are more psychologically understandable in one who is sure to sell the product in those who must make his way in a hostile market and without a mark. We think, in Italy, an unknown brand that offers low-priced noodles: they are certainly good, if not better than those at the next higher price. Who is the fool who, in Italy, without being able to count on a premium brand, wants to throw away millions of € devoting himself to a safe failure?
6. Punish excessive packaging , reducing disposal costs, which they blame the producers to consumers, not to mention the psychological scam on consumers and competition to other illicit producers due to the greater area of \u200b\u200bvisibility on the shelves.
7. Rewarding harmless imitations created by the emerging Asian markets made available by globalization. So as not to penalize the Chinese and Africans who sell them. Police forces unjustly and illogically even illegally (some courts have given them wrong, with the reasons that I say below) repress crime as the public sale of handbags or wallets faithfully imitated. They would rather the subject of civil action for trade mark counterfeiting (if any) or to imitate that fool you. But instead consumers are well aware of (low cost, place of sale) that the grants "signed" or beautiful as those signed are an imitation. And why buy them: do not buy if they were originals. And the inherent quality, it was found, is similar. Where's the scam? Anyway, have civil problems that will resolve the company in civil court. Non-criminal issues or public policy (see the ' Article " defend the" vu cumprà. "From liberal. They have the economy and the right of their ).
For more with the savings made by buying imitation products consumers rebalance the fall in purchasing power, taking back the wealth that was stolen from them by deception by producers and retailers during the previous crisis in Europe, the exchange of coins with the euro.
8. Advertising abusive. Refusing to do a testimonial for free. Today producers blatantly expose the logo on shirts, shoes, jeans, bags and other products. For advertising purposes. Using these products we consumers continue to make him advertising, and free to boot. without discount prior to the time of purchase. An absurdity on the level of the market. So we pay twice : when we buy and when we expose in the public eye-catching label crafted by manufacturers to gain improperly and accessory folly of consumer-object. So stupid (a real "Stockholm Syndrome" of the consumer) from "affection" to the brand that tyrannize, and expose it as a status symbol existential. If the company wants Benetton
we wear a shirt with the brand in its view, o la Adidas cerca volontari che espongano il marchio su scarpe o borse sportive, o la Coca-Cola stampa un logo enorme sulla bottiglia, tre esempi tra milioni di loghi sovradimensionati ad arte e non giustificati dalla comunicazione al consumatore (che sa benissimo quale marchio ha comperato), allora è necessario, proprio in nome del mercato e del più puro liberismo economico, che paghino un tanto all’ora, com’è d’uso nel sistema capitalista.
Un tempo il nome del produttore era assente o era molto piccolo o poco visibile sul prodotto. Oggi, invece, i pubblicitari hanno scoperto il trucco: un marchio o logo vistoso è also free advertising and abusive without limits and without brakes. It should, therefore, adjusted with the payment of a tax proportional to average duration of the product and its exposure, ie the number expected of people who see it during his lifetime. It should also regulated the size of the logo compared to the side of the package or item sold. Eg., Common sense is offensive that the marks on the back of vans (mostly made in Japan), as Toyota, Suzuki, etc., occupy more than half of the back, providing for motorists below and to the passers-by a huge advertising message is always present in the brain (subliminal technique).
So, first make national and international laws that limit the maximum size brand, establish the maximum ratio logo-side, and still do pay a tax public to car manufacturer proportional to the area occupied, the average duration and the exposure. In addition, we repeat, the producer must pay the buyer the inadvertent testimonial flat-rate charges for the estimated average daily exposure of the brand. The consumer object-logo becomes, as it is right for a fair and liberal market , a kind of testimonial volunteer. At least, the ' aesthetic pollution, the equality of economic competitors (there is no doubt that a brand has great advantages over small mark) and the thin, continuous, subliminal suggestion in the brains of citizens have a brake and a counter-economic performance.
9. Prefer the small shops instead of supermarkets. For the mass market, of course (those niche or specialist shops will always have the quality che vanno tutelate). Se tutti in Italia, anche gli anziani e i giovani, avessero fatto questa scelta, nel 1999-2000 non ci sarebbe stato il cambio di moneta truffaldino che portò nel giro di pochi mesi al raddoppio dei prezzi per molti articoli e all'impoverimento improvviso della classe media. Allo stesso modo, ipermercati anzichè supermercati, non solo per gli sconti, ma anche per la comodità nell'acquisto di parecchi articoli insieme o di oggetti voluminosi o di valore. Il che porta a inevitabili sconti preliminari.
10. Discount senza marca anziché supermercati con marca. Come già spiegato, si tratta di prodotti quite similar, in some cases paradoxically higher.
11. Buying groups that can gain discounts for bulk purchases.
12. Forms of creative self (crafts, food, agriculture, wine making, distillery, clothing, gifts, etc.).
13. maintenance and repair of durable consumer goods or quasi-permanent, as was done until the early decades of the 900.
14. Rewarding long-term products. This view tends to privilege existing at the time of the products suitable for consumer durables, or "prepared for the repair "or" easy repair "(special label that producers would prefer to highlight the product), thereby offsetting the short perspective of the producers that currently produce goods that" have to "take a little fake food market flask this intrinsic defect.
15. Exchanging and sharing. The more obscure or technology may also create areas of sub-economy of exchange and sharing. For example, in computer science (computer programs, shareware, MP3 etc), but also in many different skills ("Houses of Barter " improperly called "Banks" for exchanging goods and services ).
16. Summary information for the consumer-user. must be guaranteed by law now, with new and more stringent criteria (labels, contracts, spreadsheets accompanying booklets technical and scientific education, especially with regard to food, computers, cosmetics, pharmaceutical, state services, healthcare, banking and finance, etc.). the Authority shall be made much more aggressive. And for every product, from soap to cosmetics, labels and leaflets explaining all the technical and scientific information that enables them to control and reproducibility. And with no evidence of toxicity or efficacy. Enough with the secrecy.
17. Strict protection of competition and the fight against monopolies. political goals, but now seem to realize very timidly. Just look at the hundreds of contracts obscure, complicated and incomprehensible telephone operators.
18. Criminal penalties and civil misleading, incomplete or generic . No self-defense jury of advertising. Let's take some examples from case to case ' power : The adjective "natural" on the packaging. In what sense? Or "Contains Omega (Omega-3 or omega-6?). But also: "Contains Omega-3" (not just too general: only two successful ones, EPA and DHA, and shall be specified), "Contains antioxidant polyphenols (generic: all the plants containing them. What are they and in what quantities? And what kind of relationship with an effective dose? P.es, red wine, it would take to use its advertised liters Resveratrol cardioprotective purposes. So it's misleading advertising.
19. Punishing the sale of non-active or no longer effective or poorly preserved presumably , or you can ruin the very site of the sale. Examples: herbs and spices old or gone, so ineffective, essences, food, vegetable oils from the first pressing, wheat germ, nuts, and other delicate foods and products and acts to oxidize, sold in bottles trasparenti o a temperatura di 20° e più, mentre dovrebbero essere al buio e in ambiente fresco, quando non addirittura conservati e trasportati nella catena del freddo. Per analogia, dovrebbe essere vietata la vendita dell'acqua minerale in bottiglie trasparenti, trasportata ed esposta a lungo alla luce e al calore, specialmente se non gassata: vi sono stati trovati batteri.
20. Punire la propaganda ingannevole in politica. L’argomentazione ipocrita che in una democrazia liberale i cittadini "devono essere informati e maturi" non regge. Di fatto non lo sono: i cittadini-massa sono come bambini, purtroppo, e in assenza di apposita educazione scolastica mostrano una ignoranza paurosa nelle cose di diritto pubblico. Un liberalismo "caritatevole" dovrebbe aiutarli ad aprire gli occhi, almeno pro-tempore. Insomma, addolcire un poco la dura lotta per la vita tra i pochi esperti e furbi e i moltissimi ignoranti o distratti.
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Intervento di Nico Valerio al Convegno del "Premio Bucchi 2009"
"CRISI? EVVIVA LA CRISI. ECCO COME TRASFORMARLA IN UN’OCCASIONE IMPERDIBILE PER LA RIVINCITA DEL CITTADINO"
Roma, Sala Baldini, 27 novembre 2009
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JAZZ . Il pianista Keith Jarrett in un concerto a Varsavia nel lontano 1985, quindi prima della caduta del comunismo (ma in Polonia il jazz era non solo tollerato ma molto diffuso, unlike the Soviet Union) in Georgia On My Mind , Part 1. Urletti and Mossetto, but very good swing and improvisation. It gets worse in hamming Jarrett.
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